Art Director & Designer Portfolio – Glo Escobar
Zamaval
Crafting legacy, forging futures.
Contributors
Mar Nadunet (web dev)
Client
Remaval
Core
Igniting excellence in new markets
With over a decade of expertise in zamak production, Zamaval turns precision into reliability. Their commitment to superior quality and exceptional client service has driven their transformation from local specialists to international contenders. This evolution demands a brand that mirrors their bold ambition – innovation rooted in tradition, ready to conquer new horizons.
Strategy
A legacy forged in zamak
The rebranding of Zamaval celebrates its core material, SHG zinc (99.95%) and marks a key evolution by uniting Zamak and Valencia in its name. This shift honors its heritage while positioning the company for global growth, transforming it from a family business into a modern, industry leader ready to conquer international markets.
Process
Visual Identity
The new visual identity reflects Zamaval’s evolution into a forward-thinking leader in the metallurgical industry. Clean, modern lines honor its craftsmanship while emphasizing progress, bridging its heritage with its global ambitions.
Wordmark
The wordmark’s bold lines embody strength, reflecting Zamaval’s solid foundation as a family-founded leader in the foundry sector. Designed to be highly responsive, the brand features five logo variants that ensure cohesion and consistency across all applications. From an isologo that honors the company’s family heritage, Valencian roots and years of expertise, to a minimalist isotype, each variation balances tradition with modernity, delivering a versatile and impactful visual identity.
Icon
The new icon reimagines the original design, incorporating a modern interpretation of the letter “Z” to symbolize zamak, Zamaval’s core material. Crafted from interconnected organic circles, it captures the transformation of zinc, aluminum, magnesium and copper as they melt and merge to create a unified alloy. This dynamic design pays homage to the precision and craftsmanship of the foundry while reflecting the brand’s evolution and adaptability.
Color palette
The palette combines sophisticated grays, representing the metals processed, with vibrant orange, symbolizing the fiery essence of the foundry and the zest of Valencian oranges. This balance conveys elegance, strength and progress while honoring the company’s roots.
A bold transformation
The rebranding process for Zamaval demonstrates how embracing change can yield remarkable results. By rethinking its identity and refining its visual language, the company bridged tradition with innovation, preparing itself for a new era. This bold transformation not only honors Zamaval’s roots but also sets the stage for its future as a global industry leader.
Outcome
The spark that ignited a forging fire
Zamaval’s rebranding ignited a transformation in how the company is perceived both locally and globally. A refined, cohesive identity elevated its standing in the industry, reinforcing its reputation as a trusted partner known for innovation, quality and excellence.
Internally, the rebranding sparked pride and unity among team members, bridging generations and strengthening the connection to their shared legacy. Externally, it established Zamaval as a modern, credible player in the global market, opening doors to international partnerships and expanding its reach beyond expectations.
By honoring its roots while embracing progress, Zamaval has evolved into a brand synonymous with strength, tradition and modern excellence. With this renewed identity, the company is ready to forge ahead, shaping the future of metallurgical innovation.
gloescobar.com
Zamaval
Crafting legacy, forging futures.
Contributors: Mar Nadunet (web dev)
Client: Remaval
Core
Igniting excellence in new markets.
With over a decade of expertise in zamak production, Zamaval turns precision into reliability. Their commitment to superior quality and exceptional client service has driven their transformation from local specialists to international contenders. This evolution demands a brand that mirrors their bold ambition – innovation rooted in tradition, ready to conquer new horizons.
Strategy
A legacy forged in zamak.
The rebranding of Zamaval celebrates its core material, SHG zinc (99.95%) and marks a key evolution by uniting Zamak and Valencia in its name. This shift honors its heritage while positioning the company for global growth, transforming it from a family business into a modern, industry leader ready to conquer international markets.
Process
Visual Identity
The new visual identity reflects Zamaval’s evolution into a forward-thinking leader in the metallurgical industry. Clean, modern lines honor its craftsmanship while emphasizing progress, bridging its heritage with its global ambitions.
Wordmark
The wordmark’s bold lines embody strength, reflecting Zamaval’s solid foundation as a family-founded leader in the foundry sector. Designed to be highly responsive, the brand features five logo variants that ensure cohesion and consistency across all applications. From an isologo that honors the company’s family heritage, Valencian roots and years of expertise, to a minimalist isotype, each variation balances tradition with modernity, delivering a versatile and impactful visual identity.
Icon
The new icon reimagines the original design, incorporating a modern interpretation of the letter “Z” to symbolize zamak, Zamaval’s core material. Crafted from interconnected organic circles, it captures the transformation of zinc, aluminum, magnesium and copper as they melt and merge to create a unified alloy. This dynamic design pays homage to the precision and craftsmanship of the foundry while reflecting the brand’s evolution and adaptability.
Color Palette
The palette combines sophisticated grays, representing the metals processed, with vibrant orange, symbolizing the fiery essence of the foundry and the zest of Valencian oranges. This balance conveys elegance, strength and progress while honoring the company’s roots.
A bold transformation
The rebranding process for Zamaval demonstrates how embracing change can yield remarkable results. By rethinking its identity and refining its visual language, the company bridged tradition with innovation, preparing itself for a new era. This bold transformation not only honors Zamaval’s roots but also sets the stage for its future as a global industry leader.
Outcome
The spark that ignited a forging fire.
Zamaval’s rebranding ignited a transformation in how the company is perceived both locally and globally. A refined, cohesive identity elevated its standing in the industry, reinforcing its reputation as a trusted partner known for innovation, quality and excellence.
Internally, the rebranding sparked pride and unity among team members, bridging generations and strengthening the connection to their shared legacy. Externally, it established Zamaval as a modern, credible player in the global market, opening doors to international partnerships and expanding its reach beyond expectations.
By honoring its roots while embracing progress, Zamaval has evolved into a brand synonymous with strength, tradition and modern excellence. With this renewed identity, the company is ready to forge ahead, shaping the future of metallurgical innovation.