Silent

A serene dialogue with the ocean’s soul.

Contributors
NOUS Partners
Client
Silent Yachts

Core

A silent cruise is the rarest of gems.

A muted, vibration-free journey onboard a Silent yacht is a celebration of tranquility and connection with the ocean. The brand embodies an extraordinary sense of calm and peace, offering owners an unparalleled experience of silent, sustainable sailing. Powered by Silent technology, this journey provides limitless range and eco-friendly innovation, seamlessly blending luxury with nature.

Strategy

Calm at the core, innovation at heart.

The rebrand of Silent captures the perfect balance between cutting-edge technology and a deep sense of serenity. This strategic transformation reflects an approach rooted in warmth, respect and a shared vision of sustainability, fostering a strong sense of belonging within a community of forward-thinking pioneers.

Process

Visual Identity

The visual identity was designed to reflect the core forces driving the company: the sea and the sun. The wordmark serves as a bold and distinctive expression of Silent’s values and essence, anchoring the brand in its unique identity. Together, these elements create a harmonious balance, embodying a brand that seamlessly merges innovation with tranquility.

Wordmark

We chose a fluid typeface that highlights our connection to the aquatic environment. The modern typography, with its gradual strokes and high contrast, serves as a distinctive brand differentiator, setting Silent apart from competitors with a more traditional approach.

Icon

The icon is inspired by water. Its foundation is based on the concept of the ripples that form on a calm water surface when a droplet falls; and the letter “S”. It embodies the essence of silence on water, where the stillness is so profound that even the sound of a droplet breaking the surface tension can be heard.

The two ends of the ‘S’ flow in a circular motion, evoking the balance of Yin-Yang. This symbolizes Silent’s philosophy of harmony and self-sufficiency, as the yachts generate their own energy, powering everything from household appliances to the exploration of the open ocean.

Color Palette

The brand’s color palette draws inspiration from the ocean, evoking a sense of tranquility, vastness and serenity. Comprising white, navy, yellow, sky blue and sandy beige, this palette mirrors the captivating hues of the sea and its surroundings. It not only resonates with nature enthusiasts but also conveys the brand’s commitment to authenticity, exploration and the limitless horizons the ocean represents.

Navy, a rich and deep hue, represents the vastness of the ocean and the mysteries it holds. Navy provides a grounding element.

HEX #021939
RGB 2 / 25 / 57
CMYK 100 / 85 / 34 / 18
PMS 288 C

Sky blue captures the wide expanse of clear skies meeting the ocean’s horizon. It represents serenity, peace and the freedom of boundless possibilities.

HEX #EAF5FC
RGB 234 / 245 / 252
CMYK 32 / 6 / 5 / 0
PMS 290 C

White provides a clean backdrop that enhances the brilliance of the other shades. Like the foam of breaking waves, white adds a sense of tranquillity and openness to the palette.

HEX #FFFFFF
RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0
PMS N/A

Sandy yellow infuses the palette with a touch of cosiness and comfort. It adds warmth and earthiness to the composition.

HEX #FBE4AC
RGB 251 / 228 / 172
CMYK 14 / 16 / 39 / 0
PMS 7500 C

The heart of this palette, symbolizes optimism, warmth and vibrant energy. It mirrors the sun’s radiant glow, infusing any design with positivity and enthusiasm.

HEX #FFD02C
RGB 255 / 208 / 44
CMYK 5 / 18 / 83 / 0
PMS 129 C

A new e-ra of yachting

We brought Silent’s bold vision to life, merging cutting-edge technology with the serenity of nature. Every visual and brand touchpoint, from solar-powered yachts to immersive digital content, celebrates sustainability and innovation. It’s a commitment to a future where exploration is limitless and the oceans are protected.

Outcome

Silent is driving change in the world of luxury yachting

The rebranding has had a significant marketing impact, with a distinctive color palette that not only stood out at boat shows but also enhanced brand recognition and attracted more visitors. The clear, cohesive design shift helped elevate customer perception, making it evident that Silent Yachts are leading the charge in eco-friendly yachting.

A comprehensive overhaul of the website further strengthened Silent’s position, providing a clear and authoritative voice that distinguished the brand. The redesigned site emphasized the unique solar-powered technology, reinforcing Silent as the only brand delivering on its promise of sustainable, electric yachts.

This rebranding also captured the attention of Bigger Bang, an Emmy Award-winning production company, who featured Silent Yachts in an upcoming docuseries on eco-friendly transportation. The move solidified Silent’s place at the forefront of luxury, sustainability and innovation, perfectly aligned with the growing demand for green luxury.

“Working with Glo during the filming of Bigger Bang’s documentary for Silent was a truly positive experience – everything from her excellence in managing complex, high pressure filming environments to her brilliant communications – all of which resulted in us being able to achieve the best possible outcomes. Notable was Glo’s attention to detail, impeccable organisation and planning, ability to coordinate multiple teams, the way she handled tense situations professionally and more generally just bringing a ‘can do’ attitude to all the challenges of a complex production. I would be delighted to work with her again.”

Matt Currington, Award-Winning Filmmaker and Photographer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership, and dedication make her an invaluable asset to any teaam.”

Franz Böse, Silent Chief Marketing Officer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership and dedication, make her an invaluable asset to any team.”

Franz Böse, Silent Chief Marketing Officer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contribute to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Working with Gloria at Silent Yachts was a transformative experience for our company. From day one, she demonstrated an exceptional ability to learn and adapt quickly. Her skill in handling complex projects and her creative approach was a key aspect to the growth of Silent Yachts in its early years. Gloria always found innovative solutions to the challenges we faced, and her dedication and passion were key to our success. Without a doubt, her work here left an indelible mark.”

Michael Köhler, Founder of Silent Yachts

gloescobar.com

Silent

A serene dialogue with the ocean’s soul.

Contributors: NOUS Partners
Client: Silent Yachts

Core

A silent cruise is the rarest of gems.

Strategy

Calm at the core, innovation at heart.

Process

Visual Identity

Wordmark

Icon

Color Palette

Navy, a rich and deep hue, represents the vastness of the ocean and the mysteries it holds. Navy provides a grounding element.

Sky blue captures the wide expanse of clear skies meeting the ocean’s horizon. It represents serenity, peace and the freedom of boundless possibilities.

White provides a clean backdrop that enhances the brilliance of the other shades. Like the foam of breaking waves, white adds a sense of tranquillity and openness to the palette.

Sandy yellow infuses the palette with a touch of cosiness and comfort. It adds warmth and earthiness to the composition.

The heart of this palette, symbolizes optimism, warmth and vibrant energy. It mirrors the sun’s radiant glow, infusing any design with positivity and enthusiasm.

A new e-ra of yachting

Outcome

Silent is driving change in the world of luxury yachting

Matt Currington, Award-Winning Filmmaker and Photographer

Franz Böse, Silent Chief Marketing Officer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership and dedication, make her an invaluable asset to any team.”

Franz Böse, Silent Chief Marketing Officer

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

Michael Köhler, Founder of Silent Yachts