Pecadora

For the bold of soul.

Contributors
Marta Martínez (web)
Dani Fuentes (photo & vid)
Client
Pecadora Design Studio

Core

Question everything

Pecadora Design Studio challenges conventions and celebrates audacity. A bold declaration of defiance and creativity, the brand is driven by the curious personalities of its founders. Pecadora doesn’t just design objects; it creates experiences, inviting like-minded souls to embrace the art of sinning boldly and living passionately.

Strategy

Peca

Pecadora is built on the concept of “pecar” – to sin. Inspired by Eris, the goddess of discord, the name invites us to challenge the ordinary and disrupt conventions. David & Rafa, the founders of the studio, use their bold personalities to craft daring products. A fearless exploration of materials and craftsmanship to create pieces that celebrate boldness, passion and the freedom to question everything.

Process

Visual Identity

It’s designed to reflect its spirit of daring creativity. The bold, unapologetic wordmark invites the viewer to break free from the conventional. The visual identity ignites the brand’s provocative, passionate energy, solidifying its place as a trailblazer in the design world.

Voice

Pecadora’s tone is confident, honest and assertive. Its presence challenges all products in the market. Pecadora is daring, fun and braveness. It is the delight one feels when finishing a rubik cube. It is the adrenaline of a first kiss. It is the thrill of surfing the wave of your dreams. Pecadora is the daring pleasures of life,
and in the same way it is expressed.

Doodles

A bold expression of creativity and authenticity, our doodles bring playfulness and personality to the brand, capturing Pecadora’s essence. Consistent yet adaptable, they infuse life into every touchpoint, creating a visual language that embraces uncertainty; just like the brand itself. Each doodle is a visual declaration of our fearless approach, inviting the world to embrace the thrill of the unexpected.

Color Palette

Color is at the heart of Pecadora’s identity. It defines who we are, sets the tone and strengthens our connection with the audience. Every shade is intentional, balancing recognition and expression across all touchpoints.

Orange symbolizes creativity. It serves as a unique, recognizable element that instantly connects Pecadora to its roots while exuding energy and imagination.

This deep, rich hue evokes the vastness of the universe and the mysteries within. It represents the questions we ask ourselves and our commitment to challenging the established order. A color that reminds us that there’s always more to discover.

Lime green captures Pecadora’s rebellious spirit-daring, fun, and fearless. It symbolizes the courage to break boundaries and create with purpose, infusing each product with boldness and vitality.

Pecadora Design Studio

To sin is to challenge the set norms; to dance at the edge of the abyss, savouring the sweet nectar of risk, while adrenaline makes us tremble. It’s the spark that ignites imagination, the fire that consumes monotony. It’s breaking the chains of conformity and embracing creativity without bounds. In every bold step, in every furtive glance, lies the secret of forbidden pleasure; a glimmer of rebellion in the gaze, that awakens dormant passion. To sin is an art, an act of bravery; it’s shedding the masks and seeing life with new eyes, where every mistake is a lesson learned. So, who fears sin? When in its essence lies the truth, it’s the journey into the unknown, where we find the essence of freedom.

Outcome

Design for the daring

With a bold and unapologetic identity, we crafted a brand that is both memorable and full of character. This distinctive positioning has captured the attention of industry peers and established Pecadora as a pioneering force in the competitive design world.

The project also fostered a deeper sense of alignment within the team, uniting the founders and members around a shared vision and core values. By embedding Pecadora’s ethos into every aspect of its development, we built a strong foundation that enhanced morale, productivity, and internal advocacy.

Externally, the daring and strategic brand identity opened new doors, elevating Pecadora’s market perception and attracting valuable partnerships. The carefully executed creative direction ensured a successful market entry and rapid growth. Now recognized with multiple prestigious awards, Pecadora stands as a leader in innovative design, ready to embrace future challenges with passion and bold creativity.

“Starting from scratch as a studio without a brand, Glo’s arrival was pivotal. She identified our personality and translated it into our brand. Her positive attitude, problem-solving abilities, and creative contributions made working with her highly enriching. Glo always brings a fresh perspective, pushing us to explore new horizons. Her proficiency with a variety of tools – from mind mapping and drawing to photography and graphic/web design programs – showcases her comprehensive skill set. The result was a meticulously crafted brand identity. Every detail – from naming, colors, and logo to tone – was well thought out, perfectly communicating our vision. Glo far exceeded our expectations, elevating our brand and adding immense value. She has made us what we are today, Pecadora Design Studio.”

Rafa Peris, Co-Founder of Pecadora

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contribute to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Having Gloria involved in developing our brand was absolutely transformative. She not only crafted our branding from scratch but also immersed herself in our identity, truly understanding our vision and goals. Gloria’s leadership and insightful guidance were pivotal in defining our mission and creating a unique, creative, and recognizable brand. Her unparalleled creativity and high standards shone through in her brilliant proposal to use doodles as a distinctive graphic element, capturing our personality in a way we had never imagined. This innovative approach set us apart and added immense value. Gloria’s work not only met but exceeded our expectations. Working with Glo is an inspiring and joyous experience.”

David Guilmain, Co-Founder of Pecadora

gloescobar.com

Pecadora

For the bold of soul

Contributors: Marta Martínez (web)
Dani Fuentes (photo & vid)
Client: Pecadora Design Studio

Core

Question everything

Strategy

Peca

Process

Visual Identity

Voice

Doodles

Color Palette

Pecadora Design Studio

Outcome

Design for the daring

Rafa Peris, Co-Founder of Pecadora

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

David Guilmain, Co-Founder of Pecadora