Marcarte

The transformation of industrial marking into an art that endures.

Client
Indugràfic

Core

A long-lasting imprint

Marcarte, formerly known as Indugràfic, is a renowned Valencian company synonymous with mastery in high-quality industrial marking and printing solutions. Our mission is to provide companies with personalized tools that reflect their identity, authenticity, and value. Through constant innovation and artisanal mastery, we help our clients stand out, preserve their legacy, and create products that endure over time.

Strategy

Marking the future

Marcarte aims to become the leading brand in the marking and printing sector, recognized for its excellence, craftsmanship, and ability to customize each project. This rebranding elevates Marcarte’s identity, reflecting luxury and exclusivity; positioning the brand as a premium provider. Marcarte embodies sophistication, craftsmanship and elegance, making it the go-to company for those seeking the finest in industrial marking.

Process

Visual Identity

The typography used in the “Marcarte” wordmark pays homage to Indugràfic’s roots, preserving the unique character of the original signage while breathing new life into the visual identity. The name “Marcarte” is born from the union of two key concepts: “marcar” (to mark), a symbol of precision, personalization and the artisanal tradition of marking; and “arte” (art), a reflection of the beauty, exclusivity and passion that define every project.

Brand

Marcarte’s visual identity is a responsive system, seamlessly adapting to any platform or context. This adaptability ensures the brand remains visually consistent and impactful. By prioritizing flexibility and clarity, Marcarte positions itself as a modern, sophisticated provider of premium industrial marking solutions.

Color Palette

Marcarte’s color palette strikes a perfect balance between luxury and modernity, drawing inspiration from royal mauve tones. Malbec, a deep black with subtle purple undertones, exudes elegance and sophistication; while burgundy, a royal purple, firmly positions the brand within the luxury sector. Our vibrant bougainvillea accent tone adds a modern touch; complemented by a muted white for luminosity and clarity. The palette is grounded by a soft gray, an industrial tone that evokes the craftsmanship of engraving and printing.

HEX #1C0B13
RGB 28 / 11 / 19
CMYK 60 / 84 / 22 / 54
Pantone 518 C

HEX #3B1F2B
RGB 59 / 31 / 43
CMYK 26 / 98 / 13 / 59
Pantone 690 C

HEX #EA3259
RGB 234 / 50 / 89
CMYK 0 / 100 / 37 / 0
Pantone 2040 C

HEX #f9f8f7
RGB 249 / 248 / 247
CMYK 2 / 1 / 2 / 0

HEX #CCCAC6
RGB 204 / 202 / 198
CMYK 20 / 16 / 18 / 0
Pantone 4281 C

A sofisticated transformation

The rebranding of Indugràfic into Marcarte marks the creation of a new brand identity – one that not only communicates expertise and professionalism but also embodies a deep sense of creativity and attention to detail. The brand speaks in a sophisticated yet approachable tone, instilling confidence in the company’s skill and know-how. Marcarte’s elegance is reflected in every aspect of its communication, creating an atmosphere of luxury that emphasizes both the technical mastery of its products and the added value of personalization and artisanal craftsmanship. With this refined tone, the brand inspires admiration and trust in its ability to deliver the highest quality solutions.

Outcome

A signature of distinction

After the retirement of Jose, the founder of Indugràfic, the company was handed over to his trusted employee, Juan. The rebranding to Marcarte has injected fresh energy into the business, opening doors to a broader market, especially with the launch of their newly developed website.

This transformation has firmly established Marcarte as a trusted provider of premium industrial marking solutions. The rebranding has been like a revitalizing fountain of youth for the company; bringing new life to the brand, its employees and even its loyal customers, who are now thrilled with the updated image that perfectly reflects the quality and attention to detail that have always been a hallmark of their trusted provider.

Here’s to another 20 years of success for Marcarte!

“Starting from scratch as a studio without a brand, Glo’s arrival was pivotal. She identified our personality and translated it into our brand. Her positive attitude, problem-solving abilities, and creative contributions made working with her highly enriching. Glo always brings a fresh perspective, pushing us to explore new horizons. Her proficiency with a variety of tools – from mind mapping and drawing to photography and graphic/web design programs – showcases her comprehensive skill set. The result was a meticulously crafted brand identity. Every detail – from naming, colors, and logo to tone – was well thought out, perfectly communicating our vision. Glo far exceeded our expectations, elevating our brand and adding immense value. She has made us what we are today, Pecadora Design Studio.”

Rafa Peris, Co-Founder of Pecadora

“Working with Glo during the filming of Bigger Bang’s documentary for Silent was a truly positive experience – everything from her excellence in managing complex, high pressure filming environments to her brilliant communications – all of which resulted in us being able to achieve the best possible outcomes. Notable was Glo’s attention to detail, impeccable organisation and planning, ability to coordinate multiple teams, the way she handled tense situations professionally and more generally just bringing a ‘can do’ attitude to all the challenges of a complex production. I would be delighted to work with her again.”

Matt Currington, Award-Winning Filmmaker and Photographer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership, and dedication make her an invaluable asset to any teaam.”

Franz Böse, Silent Chief Marketing Officer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership and dedication, make her an invaluable asset to any team.”

Franz Böse, Silent Chief Marketing Officer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contribute to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Having Gloria involved in developing our brand was absolutely transformative. She not only crafted our branding from scratch but also immersed herself in our identity, truly understanding our vision and goals. Gloria’s leadership and insightful guidance were pivotal in defining our mission and creating a unique, creative, and recognizable brand. Her unparalleled creativity and high standards shone through in her brilliant proposal to use doodles as a distinctive graphic element, capturing our personality in a way we had never imagined. This innovative approach set us apart and added immense value. Gloria’s work not only met but exceeded our expectations. Working with Glo is an inspiring and joyous experience.”

David Guilmain, Co-Founder of Pecadora

“Glo’s qualities and innovative approach were crucial to the success of the rebranding. Her ability to transform our company’s image and generate significant added value exceeded our expectations. Glo demonstrated exceptional skill in understanding our needs and translating them into a cohesive brand identity. Her patience, clarity in every explanation, empathy, and care towards all proposals, along with her strategic vision, were key to the project’s development. Her work has been invaluable to our growth and expansion.”

Rebeca Chancosa, Co-Founder of Zamaval

“Working with Gloria at Silent Yachts was a transformative experience for our company. From day one, she demonstrated an exceptional ability to learn and adapt quickly. Her skill in handling complex projects and her creative approach was a key aspect to the growth of Silent Yachts in its early years. Gloria always found innovative solutions to the challenges we faced, and her dedication and passion were key to our success. Without a doubt, her work here left an indelible mark.”

Michael Köhler, Founder of Silent Yachts

gloescobar.com

Marcarte

The transformation of industrial marking into an art that endures.

Client: Indugràfic

Core

A long-lasting imprint.

Strategy

Marking the future.

Process

Visual Identity

Brand

Color Palette

HEX #1C0B13
RGB 28 / 11 / 19
CMYK 60 / 84 / 22 / 54
Pantone 518 C

HEX #3B1F2B
RGB 59 / 31 / 43
CMYK 26 / 98 / 13 / 59
Pantone 690 C

HEX #EA3259
RGB 234 / 50 / 89
CMYK 0 / 100 / 37 / 0
Pantone 2040 C

HEX #f9f8f7
RGB 249 / 248 / 247
CMYK 2 / 1 / 2 / 0

HEX #CCCAC6
RGB 204 / 202 / 198
CMYK 20 / 16 / 18 / 0
Pantone 4281 C

A sofisticated transformation

Outcome

A signature of distinction

Here’s to another 20 years of success for Marcarte!

Rafa Peris, Co-Founder of Pecadora

Matt Currington, Award-Winning Filmmaker and Photographer

Franz Böse, Silent Chief Marketing Officer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership and dedication, make her an invaluable asset to any team.”

Franz Böse, Silent Chief Marketing Officer

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

David Guilmain, Co-Founder of Pecadora

Rebeca Chancosa, Co-Founder of Zamaval

Michael Köhler, Founder of Silent Yachts

Marcarte

Core

A long-lasting imprint​

Strategy

Marking the future​

Process

Visual Identity

Brand

Color Palette

A sofisticated transformation

Outcome

A signature of distinction

gloescobar.com

Marcarte

Core

A long-lasting imprint.

Strategy

Marking the future.

Process

Visual Identity

Brand

Color Palette

A sofisticated transformation

Outcome

A signature of distinction

gloescobar.com

A long-lasting imprint

Marking the future