Closca Campaign | Art Direction & Creative Strategy

Feel the Oceans Beat

Closca Campaign 2016

Communication Campaign

for the Closca Bottle Product.

Contributors
Sara Navarro Soler

Art direction
Communication
Graphic design

Disclaimer

This project was created as part of a college assignment and was not a paid campaign. It was designed to showcase my skills and understanding of communication strategies.

The Closca Bottle Classic is a sleek, reusable glass bottle designed for easy, on-the-go hydration. With a patented clip and optional infuser, it enhances both convenience and flavor while reducing single-use plastic waste.

Closca is dedicated to sustainability, offering innovative products like their reusable bottles and the Closca Water App, which together make a significant impact in reducing plastic pollution.

Feel the
Oceans
Beat

The campaign’s purpose is to connect Closca’s bottle with the urgent issue of coral reef conservation. As coral reefs lose their color and vitality due to plastic pollution, Closca offers a solution that not only reduces single-use plastic but also supports environmental restoration.

With 10% of bottle sales going directly to coral reef preservation, this campaign highlights the critical role these ecosystems play in protecting coastlines and supporting marine life. Inspired by the ability of reefs to regenerate and regain their color when threats are removed, the campaign envisions each buyer as part of a global community committed to protecting and revitalizing these unique ecosystems. By choosing Closca, consumers join a worldwide effort to restore and preserve these vibrant, life-sustaining habitats.

Photography by Giacomo d’Orlando

The oceans are the lifeblood of our planet, home to millions of species within their intricate ecosystems. Closca represents more than just a product; it embodies a lifestyle that respects and integrates the environment rather than exploiting it. Closca is not just aware of the issues; it takes action. With the Closca Bottle, you’re joining a movement—a revolution against rampant consumerism. You become part of a conscious society that believes in a healthier, more vibrant future for all.

In this campaign, we draw a powerful parallel between the life of coral reefs and our own. The decline of coral reefs is a direct consequence of human actions, particularly the rampant use of single-use plastics. By eliminating these plastics, we can significantly reduce pollution, allowing coral reefs to regenerate, reclaim their vibrant colors, and come back to life. This campaign portrays the real possibility of change—by choosing alternatives like the Closca Bottle over disposable plastic bottles, which have an average lifespan of just one hour.

Outro audio: Lutz Stautner; “Plastic Ocean” poem

Dancer: Patricia Milara

Key results

After implementation, the project had the following impacts.

Learnings

This project, developed during my Communication course under the guidance of Luis Calabuig from odosdesign Studio, marked my first true immersion into art direction. It laid the foundation for the professional I am today. Working alongside my classmate Sara, we not only created a campaign but ignited a passion within me for art direction that has driven me ever since. This project wasn’t just a creative exercise; it sparked a journey.

I am forever grateful to Luis and Sara for their influence during this formative moment, where a simple spark grew into a fire that fuels my career. While I have explored and enjoyed other design disciplines, art direction remains my true calling. Crafting campaigns like this, which address pressing environmental issues and have the potential to create lasting, positive change, is what drives me. It’s what makes me excited to wake up each day and do work that matters, with passion and purpose.

Ultimately, this project cemented my belief in design’s power to transcend aesthetics and contribute to meaningful impact.

“Starting from scratch as a studio without a brand, Glo’s arrival was pivotal. She identified our personality and translated it into our brand. Her positive attitude, problem-solving abilities, and creative contributions made working with her highly enriching. Glo always brings a fresh perspective, pushing us to explore new horizons. Her proficiency with a variety of tools – from mind mapping and drawing to photography and graphic/web design programs – showcases her comprehensive skill set. The result was a meticulously crafted brand identity. Every detail – from naming, colors, and logo to tone – was well thought out, perfectly communicating our vision. Glo far exceeded our expectations, elevating our brand and adding immense value. She has made us what we are today, Pecadora Design Studio.”

Rafa Peris, Co-Founder of Pecadora

“Working with Glo during the filming of Bigger Bang’s documentary for Silent was a truly positive experience – everything from her excellence in managing complex, high pressure filming environments to her brilliant communications – all of which resulted in us being able to achieve the best possible outcomes. Notable was Glo’s attention to detail, impeccable organisation and planning, ability to coordinate multiple teams, the way she handled tense situations professionally and more generally just bringing a ‘can do’ attitude to all the challenges of a complex production. I would be delighted to work with her again.”

Matt Currington, Award-Winning Filmmaker and Photographer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership, and dedication make her an invaluable asset to any teaam.”

Franz Böse, Silent Chief Marketing Officer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership and dedication, make her an invaluable asset to any team.”

Franz Böse, Silent Chief Marketing Officer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contribute to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

“Having Gloria involved in developing our brand was absolutely transformative. She not only crafted our branding from scratch but also immersed herself in our identity, truly understanding our vision and goals. Gloria’s leadership and insightful guidance were pivotal in defining our mission and creating a unique, creative, and recognizable brand. Her unparalleled creativity and high standards shone through in her brilliant proposal to use doodles as a distinctive graphic element, capturing our personality in a way we had never imagined. This innovative approach set us apart and added immense value. Gloria’s work not only met but exceeded our expectations. Working with Glo is an inspiring and joyous experience.”

David Guilmain, Co-Founder of Pecadora

“Glo’s qualities and innovative approach were crucial to the success of the rebranding. Her ability to transform our company’s image and generate significant added value exceeded our expectations. Glo demonstrated exceptional skill in understanding our needs and translating them into a cohesive brand identity. Her patience, clarity in every explanation, empathy, and care towards all proposals, along with her strategic vision, were key to the project’s development. Her work has been invaluable to our growth and expansion.”

Rebeca Chancosa, Co-Founder of Zamaval

“Working with Gloria at Silent Yachts was a transformative experience for our company. From day one, she demonstrated an exceptional ability to learn and adapt quickly. Her skill in handling complex projects and her creative approach was a key aspect to the growth of Silent Yachts in its early years. Gloria always found innovative solutions to the challenges we faced, and her dedication and passion were key to our success. Without a doubt, her work here left an indelible mark.”

Michael Köhler, Founder of Silent Yachts

gloescobar.com

Feel the

Oceans

Beat

Communication Campaign for the Closca Bottle Product

Contributors

Sara Navarro

Art direction
Communication
Graphic design

Closca

Campaign 2016

Disclaimer

This project was created as part of a college assignment and was not a paid campaign. It was designed to showcase my skills and understanding of communication strategies.

Closca is dedicated to sustainability, offering innovative products like their reusable bottles and the Closca Water App, which together make a significant impact in reducing plastic pollution.

Feel the
Oceans
Beat

Photography by Giacomo d’Orlando

Outro audio: Lutz Stautner; “Plastic Ocean” poem

Dancer: Patricia Milara

Key results

After implementation, the project had the following impacts.

Learnings

Ultimately, this project cemented my belief in design’s power to transcend aesthetics and contribute to meaningful impact.

Rafa Peris, Co-Founder of Pecadora

Matt Currington, Award-Winning Filmmaker and Photographer

Franz Böse, Silent Chief Marketing Officer

“Gloria consistently demonstrated exceptional creativity, leadership, and teamwork abilities that significantly contributed to our success. She stood out among many candidates due to her exceptional creativity, innovative thinking, and keen eye for design, which consistently elevated our brand’s presence. Gloria possesses a unique ability to blend creativity with strategic thinking, ensuring that each project not only meets aesthetic standards but also aligns with broader business objectives. One of Gloria’s standout qualities is her ability to balance brand representation with practical execution. She consistently delivered projects on time and within budget, maintaining a high standard of design excellence. Her keen eye for detail and commitment to perfection ensured the success of every project she led. Gloria’s creativity, leadership and dedication, make her an invaluable asset to any team.”

Franz Böse, Silent Chief Marketing Officer

Marta Martínez, UI/UX Designer

“Collaborating with Gloria at Silent Yachts was always an enriching experience. During this time, I had the privilege of witnessing her exceptional energy and leadership. Gloria consistently served as the team’s unifying force, teaching me the art of effective communication. In addition to her remarkable ability to be a reference point and bring the team together, Gloria stands out for her organization and determination. These qualities are not only fundamental to her but also significantly contributed to meeting deadlines and efficiently organizing the rest of the team. Her skills as an art director are unforgettable, as we achieved exceptional results with great agility. Gloria was able to coordinate and communicate efficiently with all members of our internal and external teams, to achieve the best possible outcome.”

Marta Martínez, UI/UX Designer

David Guilmain, Co-Founder of Pecadora

Rebeca Chancosa, Co-Founder of Zamaval

Michael Köhler, Founder of Silent Yachts